Adriano D'Auria

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Giulia: the super transformable new Joy bag!

Giulia is one of the most innovative modular bags of the spring/summer 2019 collection. In this article we show you its many qualities and explain you how to transform it The transformable bag Giulia: characteristics Giulia is a bag made in Eva and patterned eco-fabric. This one is available in four colors: light-blue, pink, camel, […]

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The Universal Joy Shoulder stap!

Wear your modular Joy bag in a new way! You can add the universal Joy strap to almost every Joy bag. Find all the info below???? On which bag can I add the Joy shoulder strap? Alicudi Filicudi Francesca S e M Erika And the brand new: Mina Carina Giulia How is the Joy Shoulder […]

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Joy Eco-Winter Fabric: Discover Them All!

We started creating fashion accessories in Eva but soon we have begun to expand our horizibs: the winter eco fabric managed to make your modular Joy bag more stylish and enable you to customize it even more thanks to their double face quality! When sunny days are over, you can feel the need to re-discover […]

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Introducing Susi: Joy’s brand new Pochette

Susi  is our latest creation: a brand new pochette made with winter eco-fabric. It’s a limited edition: don’t miss the chance to get the perfect Christmas Gift! Whether you want to color your casual outfit with the pois fabric or you feel like your party look needs a final touch, Susi is the perfect choice […]

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Color of the Month: Grey!

Starting from this November we decided to associate to every month a color: November is Grey! For you, all our modular bags and fashion accessories with grey come with a 10% discount! Not just Grey Eva We noticed how fascinated our customers are from the new winter double face fabric and we decided to offer […]

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Autumn Gift: Get a Beauty Case Color for free!

Starting from today until the 31 of October you get a Beauty Case Color for free when you buy a modular Joy bag. Enjoy yourself creating your modular Joy bag and get a Color S or L in the color you prefer! How do I access the promo? Select the bag and the Beauty Case […]

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Roberta: Joy’s modular backpack

Roberta is the modular backpack created by Joy, small but capacious. Every part of it is interchangeable. Discover every Roberta’s characteristics.   Roberta is the result of our designers creativity that, after bags and belts, managed to made modular and interchangeable even a backpag! You can as a matter of fact change the flap, the […]

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Novità 2018: Joy’s modular sandals

Are you ready to color your summer? With Joy Sandals you can customize your style whenever you want! Joy’s Modular Sandals are soft, comfortable and, as usual, super colorful! Here are some technical info. The Sandals are composed by three layers: The first, starting from the bottom, has a slip-resistant layer, perfect for every type […]

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Joy’s materials: Eva

Eva is the innovative material we have chosen to give our fashion accessories resistance, softness and lightness.
What is Eva ?
Short for Ethyl Vinyl Acetate, this material has many, many qualities: it is wear, weather and UV light resistant,  its color naver fades and it is waterproof, so really easy to wash.

Eva is syntethic and does not present any component of animal origin! For this reason we have been awarded by LAV (Lega Anti Vivisezione /  Anti Vivisection League) with the maximum rating VVV+ in the project Animal Free, for a ethic and sustainable fashion.

This awesome material is available in 16 different colors: aqua, charcoal grey, orange, light blue, white. blue, bordeaux, camel, fuchsia, yellow, grey. violet, brown, black, red and green.

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Alicudi, the most modular bag by Joy

Alicudi is our first creation: a medium shopping bag, perfect for every occasion
Alicudi is a totally hand-made product. It is the first bag model presented during an exposition, where it won everybody’s heart. The reason of this is it great modularity, that makes of Alicudi the most versatile bag of our collection. It is indeed perfect for all occasions!

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